Green Cretan
Category:
Web Design
Client:
Green Cretan
Green Cretan is a company that specializes in importing high-quality Greek products, such as olive oil, herbs, and traditional delicacies, to the Danish market. The company’s mission is to share the rich flavors and culture of Greece with its Danish audience while ensuring sustainable and ethical sourcing practices.
The goal of this project was to design a user-friendly e-commerce platform that reflects the authenticity and premium quality of the Green Cretan brand. The challenge was to create a seamless shopping experience that highlights the brand’s story, showcases its products effectively, and encourages customer trust and engagement.
(MY APPROACH)
My approach to this project was systematic and user-focused, prioritizing brand storytelling, seamless navigation, and an optimized user journey.
Research & Discovery – Understanding the target audience and analyzing competitors to identify gaps.
User-Centric Design – Creating an engaging experience that resonates with customers and encourages trust.
Wireframing & Prototyping – Designing a clean, intuitive layout with a focus on usability.
Iterative Testing – Refining the design based on feedback to enhance functionality and aesthetics.
(VISION & INNOVATION)
My vision for Green Cretan was to blend digital innovation with traditional authenticity, creating an online experience that feels as rich and immersive as visiting a Greek marketplace.
To achieve this, I focused on:
A clean, sophisticated UI that reflects the premium nature of the products.
Engaging product storytelling, allowing users to connect emotionally with the items they purchase.
Seamless user experience, ensuring a frustration-free browsing and checkout process.
By leveraging modern UX/UI best practices, I aimed to craft a platform that would stand out in the e-commerce landscape while staying true to the brand’s identity
(CHALLENGES)
Several challenges had to be addressed during the design process:
Balancing aesthetics with functionality – The design needed to be visually appealing while ensuring a seamless shopping experience.
Communicating authenticity – The website had to showcase the Greek heritage and sustainability aspect of the products.
Improving navigation – The existing structure made it difficult for users to browse categories efficiently.
Mobile responsiveness – Many users were accessing the site via mobile, requiring a fully optimized mobile experience.
Enhancing checkout efficiency – The previous checkout process was complex and led to cart abandonment.
(PROBLEMS)
After an in-depth analysis, I identified key problems that needed solving:
Lack of Storytelling – The previous design failed to highlight the rich history and origins of the products, which is a key selling point.
Confusing Navigation – Users struggled to browse and compare products effectively.
Unclear Pricing & Bulk Purchase Options – Customers interested in wholesale purchases found the pricing structure unclear.
Slow & Complicated Checkout Process – The existing checkout was lengthy and resulted in lost sales.
Limited Customer Engagement Features – The website lacked elements like customer reviews, testimonials, and live chat, which could build trust and encourage conversions.
(USER-CENTRIC DESIGN)
At the core of my design philosophy is a deep commitment to the end user. I ensured that the new Green Cretan platform was:
Visually engaging – Using high-quality images, authentic Greek elements, and an intuitive layout to create an immersive experience.
Easy to navigate – A well-structured product hierarchy to help customers find what they need effortlessly.
Trust-building – Featuring product origin stories, sustainability information, and user testimonials to establish credibility.
Effortless to purchase from – A simplified checkout process with multiple payment options, reducing cart abandonment.
By implementing a customer-first approach, I created a design that aligned with the expectations and behaviors of Green Cretan’s audience.
(USER NEEDS)
Through research and user interviews, I identified the key needs and pain points of Green Cretan’s customers:
Authenticity & Transparency – Customers wanted to know the origin, quality, and production process of each item.
Easy Browsing & Filtering – Users needed clear categories and filters to explore different product types effortlessly.
Mobile Accessibility – A significant portion of users preferred shopping on mobile, requiring a fully responsive design.
Secure & Seamless Checkout – Shoppers wanted a quick, hassle-free purchasing process with secure payment options.
Bulk Ordering Options – Businesses and wholesale buyers needed a clear pricing structure for larger purchases.
By addressing these needs, I ensured that the new platform would deliver a meaningful, high-converting shopping experience.
